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This paper attempts to measure the state-wise impact of Prime Minister's Jan Dhan Yojana (PMJDY) in 30 states and 6 union territories of India for the years 2016, 2017 and 2018; and tries to develop a state-wise plan for geographical expansion of outlets optimizing the overall impact of the scheme.

The state-wise impact factor is calculated using demographic penetration of the scheme in rural areas, demographic penetration of the scheme in urban areas, percentage of accounts with Rupay cards and average balance in these accounts. The impact factor is postulated to be a linear function of literacy, per capita GDP, demographic and geographic penetration of banks and the number of poor people. The weights for the sub-parameters are derived through principal component analysis. A generalized linear model with heteroscedasticity and autocorrelation consistency method for estimation of the equation with robust standard errors is used.

It is found that the scheme has been more effective in the states with higher levels of illiteracy which is contrary to the findings of existing studies where illiteracy is identified as a barrier to financial inclusion. A state-wise plan for geographical expansion of outlets is proposed with a view to optimizing the overall impact of the scheme, along with suggestions for improvement.

The data for ATMs and bank mitras are available for some of the years, for some states and hence missing data were estimated using extrapolation or on an average basis. Furthermore, the panel data are available for three years making the period of panel small. These aspects might have affected the efficacy of our estimates.

The paper evaluates the newly launched ambitious program PMJDY by the Government of India (GoI), it will have far reaching impact on financial inclusion.